12月商務英語中級閲讀模擬及答案

BEC中級閲讀共五種題型，考試時間為60分鐘，第一部分是四個短文，其他部分各有一篇較長的正文，均摘選自報紙、商業雜誌、商務信件、圖書、廣告、及商品手冊等，都與日常工作相關。用以測試考生各種閲讀技能。以下是小編整理的關於商務英語中級閲讀模擬及答案，供大家備考。

12月商務英語中級閲讀模擬及答案 1

B 1 It would be advisable for Flacks to consult customers before developing a new product.

D 2 Producing goods for specialist markets might increase Flacks profits.

C 3 Flacks may need to change the function of one of its facilities.

A 4 Flacks should utilise its current expertise to enter a different market.

B 5 Flacks may need to consider closing its current production facility.

C 6 Flacks should develop the connections it has established with leading retailers.

A 7 Expanding the product range would not be a problem for the workforce.

Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?

A Susan Falmer

Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldnt need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.

B Mesut Guzel

They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.

C Gary Wilmot

In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.

D Michal Kaminski

The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.

這篇文章是關於一個女性時尚飾品公司——Flacks的發展戰略問題，四個專家給出了自己的建議。這套題目的答案稍微有些隱晦。

第一題，説在開發新產品前諮詢客户的意見對於Flacks來講是很明智的。答案是B段的最後一句：thorough market research will help to ensure any new ideas are well received.徹底的市場調查能夠確保新的思想很好的被接受。Market research，市場調查，在很大程度上就是諮詢客户的意見(consult customers)，any new ideas可以對應於developing a new product,能夠well received，那麼對於公司來講當然就是advisable了。選B。

第二題，説為專業市場生產產品可以增加利潤。答案是D段的.這麼一句：the company should consider exploiting niche markets to improve its margins這題關鍵是要理解一個市場的

含義：niche market。看英英解釋：a small area of trade within the economy, often involving specialized products。improve its margins也就是increase profits，選D。

第三題，説Flacks可能需要改變它的一個設備的功能。這裏答案不是太明顯，是C段的這麼一句：They should also consider refocusing production by using their UK factory for high-specification products。他們也需要考慮通過利用英國工廠生產高規格產品來調整生產焦點。也就是説，英國工廠原來不是生產高規格產品的，即題目説的改變它的一個設備的功能。

第四題，説Flacks可以利用現有的技能來進入一個新的市場。答案是A段的這麼一句：They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。他們需要進入一個更有發展前景的市場，一個需求增長並且公司可以利用現有技能和合同的市場。exploit existing skills也就是utilise its current expertise。

第五題，説Flacks可以考慮關閉現有的生產設備。這題也有些隱晦，答案是這麼一句：think about outsourcing all this work abroad。關鍵就在於outsource這個詞的意思：turn to outside suppliers or manufacturers外購。既然是要考慮outsource——turn to outside manufactures，那麼也就是可以考慮關閉自己的生產設備了。選B。

第六題，説Flacks應該考慮發展同領先的連鎖商已經建立起來的關係。答案在C段：build on their relationships with the big stores發展他們同大商店的關係。

第七題，説擴展產品範圍對勞動力來講不是問題。答案在A段：They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他們可以考慮品牌擴張——這不是一個巨大的跳躍，在銷售力量的步調範圍之內。言下之意，不是問題。選A。

12月商務英語中級閲讀模擬及答案 2

第一篇：Speaking Your Customers’ Language

Modern international trading practices are highlighting the growing importance of language training

Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.

Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.

The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.

The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.

Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.

13 According to the first paragraph, improved communications have enabled companies to

A offer a wider variety of products and services.

B expand beyond their domestic markets.

C perform better than their international competitors.

D open more manufacturing facilities abroad.

14 Some companies have succeeded at an international level even though they have

A produced inferior goods.

B failed to adapt products for local markets.

C ignored the standards set by their competitors.

D reduced the standard of the service they offer.

15 Approaches to doing business vary between countries because of

A local economic considerations.

B the existence of cultural differences.

C strong wishes to remain independent.

D regulations about business practices.

16 The writer thinks that the use of modern technology will

A speed up the process of language interpretation.

B never replace the need for face-to-face interaction.

C help solve the problems involved in maintaining strong teams.

D not lead to greater communication between companies and clients.

17 A common weakness of training courses is that they

A are developed by the wrong team.

B do not give good value for money.

C are provided only if there is an immediate need.

D do not deal with a company’s specific requirements.

18 Why should companies do business in the language of the countries they are operating in?

A to prevent other companies taking their business

B to help them find new international partners

C to meet clients’ current expectations

D to become more aware of their competitors’ activities

第二篇：Japanese McDonald’s

If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.

McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____

Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____

McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.

fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.

nald’s took a chance and chose him.

ta and McDonald’s continue to benefit from each other.

r companies might learn from the way Fujita marketed McDonald’s in Japan.

ta likes to take credit for a rise in the average weight of his people.

within a year he had broken McDonald’s world record for one-day sales: $14,000.

thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.

Fujita himself prefers noodles to Big Macs.

the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.

參考答案與解析

第一篇：

《Speaking Your Customers’ Language》，説客户的語言。這篇文章強調了開發海外市場時説當地語言的重要性，層次清楚，答案也很明確。

13題，問根據第一段，改善的溝通能力可以使公司怎麼樣。答案是第一段的第二句話：Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感謝精密的IT和溝通系統，企業現在可以在一個真正的全球規模上開發它們的產品的市場。Globe是個關鍵的暗示，可以聯想到海外市場。13題的B選項符合這個意思：在國內市場以外的.地方擴張。A和C都沒有提到，D不對，只説了可以在海外擴張，沒有提到開更多的生產設備。

14題，説一些公司可以在國際水平上成功，即便是它們怎麼樣了。答案在第一段的最後幾句：This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.這種新的哲學導致很多公司獲得了海外的成功，它們當中的一些甚至提供了一些較差質量的產品。這裏新的哲學是指前面提到的在特定市場上服務伴隨產品才是至關重要的。答案A跟這一句的信息相吻合：成產次品。這裏的inferior goods也就是原文的products of a lesser quality。

15題，問在不同國家做生意的方法不同的原因是什麼。答案是第二段開頭一段話：Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.世界各地有着極端不同的期望、過程和標準。後面又提到了一句“You will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.” 你需要用不同的做生意的方式來與民族偏見和解。這一段整體講的就是要克服溝通上的障礙，理解了內容不難作答，選B，原因是文化差異的存在。

16題，問作者認為現代技術的使用會怎麼樣。這題可能會選A，事實上這一題需要理解第三段的意思，答案不是某句話能簡單概括的。前面介紹説新技術，比如視頻會議和電子郵件，會使溝通過程更簡單。並且語言翻譯軟件(language interpretation software)會幫助解決一些國際溝通問題。後面一個BUT，才真正揭示了答案，説在溝通過程中人的作用是至關重要的`。“It is essential for managers to meet regularly with staff, customers and partners”，經理們定期會見員工、客户和合作夥伴是很有必要的，從這一句可以看出作者的真正態度，是B選項所説的“現代技術永遠也無法替代面對面互動的需要”。不選A，是因為BUT後面才算是作者的根本觀點，而且A的speed up並不能算是很準確。

17題，問培訓課程的一個常見弱點是什麼。答案在第四段：Often, an urgent requirement has to be identified before training is authorised.確認有迫切的需要時培訓才會被批准。從這一段後面的文字可以看出，作者認為很多公司的培訓有些急功近利，可培訓只有在和公司的長遠需要相關時才是有效的。所以選C，作者認為缺點是隻有馬上需要時才會提供培訓。這裏的immediate need也就是前面説的urgent requirement。

18題，問為什麼公司需要用他們工作所在國家的語言來做生意。答案在最後一段，也很明顯。demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客户要求他們使用母語，這些公司也意識到海外競爭逐漸激烈。還有最後一句：If not, someone else will.如果他們不説當地的語言，其他人會説的。意思就是如果你不使用當地的語言做生意，其他人會取而代之的。A選項完全符合這個意思：防止其他公司佔領了他們的業務。

第二篇：DBGFD