2016年12月英語四級閲讀模擬習題
新改革的英語六級考試中,聽力和閲讀部分依然佔據很高的分數比例,下面是yjbys網小編提供給大家關於英語四級閲讀模擬習題,希望對同學們的備考有所幫助。
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
26. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.
A) decrease gradually
B) remain at the same level
C) become unstable
D) improve enormously
27. The first paragraph tells us that a new product is ________.
A) not easily accepted by the public
B) often inferior to old ones at first
C) often more expensive than old ones
D) usually introduced to satisfy different tastes
28. Marketers need to know which of the four stages a product is in so as to ________.
A) promote its production
B) work out marketing policies
C) speed up its life cycle
D) increase its popularity
29. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.
A) pleasing the young as well as the old
B) increasing usage among students
C) exploring new market sections
D) serving both military and civil needs
30. In order to recover their share of the world market, U.S. auto makers are ________.
A) improving product quality
B) increasing product features
C) modernizing product style
D) re-positioning their product in the market
參考答案:26. D 27. D 28. A 29.B 30. A
-
大學英語CET閲讀輔導練習題解析
don’ttrysohard,thebestthingscomewhenyouleastexpectthemto.以下是小編為大家搜索整理的大學英語CET閲讀輔導練習題解析,希望能給大家帶來幫助!更多精彩內容請及時關注我們應屆畢業生考試網!ProtectYourPrivacyWhenJob-huntingOnlineA)Identitytheftandi...
-
2022下半年英語四級模擬試卷及答案
2022年下半年英語四級考試將在12月17日開考,大家要抓緊時間複習。下面是小編提供給大家關於下半年英語四級模擬試卷及答案相關內容,希望同學們認真練習。PartⅡReadingComprehension(35minutes)Directions:Thereare4passagesinthispart.Eachpassageisfollowedbys...
-
2023年下半年英語四級語法詞彙訓練題答案
在平時的學習、工作中,我們都不可避免地要接觸到試題,試題是命題者根據測試目標和測試事項編寫出來的。一份好的試題都是什麼樣子的呢?以下是小編整理的2023年下半年英語四級語法詞彙訓練題答案,僅供參考,希望能夠幫助到大家。下半年英語四級語法詞彙訓練題「答案」...
-
英語四級作文:擁擠的交通(Heavy Traffic)
在生活、工作和學習中,大家對作文都再熟悉不過了吧,作文是由文字組成,經過人的思想考慮,通過語言組織來表達一個主題意義的文體。那麼,怎麼去寫作文呢?下面是小編精心整理的'英語四級作文:擁擠的交通(HeavyTraffic),歡迎閲讀,希望大家能夠喜歡。inrecentyearsninnyciti...