2017年商务英语中级考试题模拟练习
我非生而知之者,好古,敏以求之者也。以下是小编为大家搜索整理的2017年商务英语中级考试题模拟练习,希望对正在关注的您有所帮助!更多精彩内容请及时关注我们应届毕业生考试网!
BRITISH COMPANIES CROSS THE ATLANTIC
Next month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a £3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.
While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that
Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses.
Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.
Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.
Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. 'Many
British firms are quite patronising about the US,' she says. They think that we're so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company.
Also, many companies don't bother to study the market properly and think that because something's successful in the UK, it's bound to be successful over there. You have to look at what you can bring them that they haven't already got. On the whole, American companies are brilliant at the mass, middle market and people who've tried to take them on at this level have found it very difficult.'
-
2017年剑桥商务英语口语初级辅导:业务范围介绍
不积跬步,何以至千里。听力考试胜利的秘诀就隐藏在平时一点一滴的努力中。以下本站小编整理的关于业务范围介绍的剑桥商务英语口语初级辅导,希望对大家有所帮助,更多信息请关注应届毕业生网!PartI61)Wewishtointroduceourselvestoyouasasate-ownedcorporationdeal...
-
商务英语写作开头技巧
好的'开头等于成功的一半,写作也是如此,一个完美的开头绝对会让的作文拿高分,以下是应届毕业生网小编分享的商务英语写作开头技巧,希望对大家的考试有所帮助。(1)特此奉告……Toinformoneof;Tosay;Tostate;Tocommunicate;Toadviseoneof;Tobringtoone&...
-
2016年剑桥商务英语阅读中级关键句
商务英语中级考试中,阅读试题分5部分,共有45道题。题型为多选项搭配题(两部分),多选项选择题(两部分)和错误辨认题(一个部分)。以下是yjbys网小编整理的关于剑桥商务英语阅读中级关键句,供大家备考。"ifatall"是一个由"if"引起的主谓结构不完整的短句结为"即将&hel...
-
11月BEC商务英语考试测试模拟卷
商务英语初级考试将于11月26日进行,还有几天的备考时间,下面是yjbys网小编提供给大家11月BEC商务英语考试测试模拟卷,希望对大家的备考有所帮助。11月BEC商务英语考试测试模拟卷篇1MrKingworksinashopanddrivesacarforthemanager.Hedrivescarefullyandcankeepcalm...