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計劃書英文8篇

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計劃書英文篇1

英語商業計劃書（Business Plan）

第一講：概述

第二講：現狀分析

第三講：目標確定

第四講：組織結構

第五講：產品分析

第六講：市場分析

第七講：市場策略

第八講：生產分析

第九講：財務分析

第十講：附件

第一講：概述(executive summary)

概述是整個商業計劃的第一部分，相當於整個商業計劃的濃縮，使整個商業計劃的精華所在。一般將概述放在最後書寫，頁數應控制在2頁以內。

概述應包括的基本內容有：

企業的宗旨，例如：

In 20xx, ABC Corporation was created to...

Now, ABC Corporation is at a point where…

背景介紹，例如：

For many years people have…

The condition of the industry today is such that…

產品或服務及市場競爭情況，例如：

We have just completed the development of S30 – a novel

and proprietary construction tool

Compared to competitive products, our s30 can…

企業目標，例如：

Our objective, at this time, is to propel the company into a

prominent market position. We feel that within 5 years ABC

Corporation will be in a suitable condition for further

expansion, an initial public offering or profitable acquisition.

To accomplish this goal we…

管理團隊和管理組織，例如

Our management team consists of 5 men and women

Whose backgrounds consist of 10 years of marketing with…

市場策略，例如：

The fundamental thrust of our marketing strategy

consists of…

財務狀況和計劃，例如：

In 5 years we will have… and our investors will be

able to…

結論，例如：

ABC Corporation enjoys an established track-record of

excellent support for our customers. Their expressions of

satisfaction and encouragement are numerous, and we

intend to continue our advances in the…

第二講：現狀分析(present situation)

這部分儘可能簡明扼要而又全面地介紹公司的情況，以及公司所在行業的信息。

市場環境，例如：

The marketplace has been stagnant for 2 years. We are

poised now to…

產品或服務，例如：

The present stage of S30 is in the design stage.

產品生命週期，例如：

Our current product line is…

價格和利潤，例如：

Current prices are… and profits are…

客户，例如：

Current customers are using our… for…

銷售渠道，例如：

We have service centers, retailers, manufacturer’s

representatives…

管理團隊情況，例如：

Most of our management is in place, however, we require a

production manager to complete our team.

財務狀況，例如：

Current cash available is….

第三講：目標確定(objectives)

企業目標是企業使命和指導方針的具體化和數量化，它反應企業在一定時期內經營活動的方向和所要達到的水平。企業目標的實現時間較長，一般為三到五年或者更長時間。好的企業目標具有總體性、與外部環境聯繫密切、有很大的激勵作用、切實可行等特點。

企業的基本目標，例如：

The primary objectives of our organization are to:

投資收益率(ROI)，例如：

Based on a XXX% market share for our XXX product by

20xx, we estimate our return on investment to be XXX%.

財務目標，例如：

Last Year This Year Next Year

Sales

$ Volume

Unit Volume

% Increase/Decrease

Share of Market

Gross Profit

Manufacturing

Fully Burdened

Marketing Expenses

Advertising

Sales Promotion

Trade Allowances

Other

欲計將來增長、改進的目標，例如：

Other objectives we have set for ourselves include XXX.

We expect to replace (competitive/existing products or

services) by XXX% by 20xx.

We plan to add XXX (retailers, distributors, service centers)

per month/year and we will have a total of XXX (retailers,

distributors) by 20xx.

第四講：組織結構(management)

投資者考察企業時，管理是最為重要的因素。沒有一支優秀的管理團隊和有效的組織模式，科技成果不可能和資本很好結合創造現實的生產力。一般需要介紹的管理人員有：總裁、常務副總裁、人事部總監、營銷副總裁、財務副總裁、生產部總監。對每一位關鍵人員用文章一個段落的篇幅進行描述就可以。介紹組織結構時要注意以下問題：

1．主要管理人員和專業人員的發展路徑是怎樣的？他們具有哪些技能？

2．公司未來的組織機構是怎樣的？

3．誰將成為部門領導者？

4．在哪些領域的管理應該加強？

5．報酬機制如何？

團隊結構介紹，例如：

Of the XXX people who make up the development staff,

there are XXX founders who hold the following positions:

XXX, President

XXX, Vice President of Finance

XXX, Vice President of Marketing

XXX, Vice President of Sales

XXX, Vice President of Engineering

XXX, Vice President of Research

XXX, Vice President of Operations

XXX, Director of Marketing

XXX, Manager XXX Development

XXX, Corporate Attorney

管理人員描述，例如：

XXX, President

XXX Degree, University of XXX

XXX’s professional experience includes many different

areas in the XXX industry.

人力資源需求，例如：

(Company) development team recognizes that additional

staff is required to properly support marketing, sales,

research, and support functions.

第五講：產品分析(the product/service)

產品介紹應包括以下內容：

1．產品名稱

2．性能及特性

3．產品所處的生命週期

4．產品的市場競爭力

5．產品的研究和開發過程

6．發展新產品的計劃和成本分析

7．產品的市場前景預測

8．產品的品牌和專利

此外，還要從顧客和投資者角度出發回答下面的問題：

1．顧客希望企業的產品能解決什麼問題，顧客能從企業的產品中獲得什麼好處？

2．企業的產品與競爭對手的產品相比有哪些優缺點，顧客為什麼會選擇本企業的產品？

3．為什麼用户會大批量地購買企業的產品？

4．本公司能提供哪些購買便利？

5．企業為自己的產品採取了何種保護措施，企業擁有哪些專利、許可證，或與已申請專利的廠

家達成了哪些協議？

6．為什麼企業的產品定價使企業產生足夠的利潤？

介紹產品，例如：

This capability for XXX is a unique feature enjoyed by

(Company) and our customers.

專利保護，例如：

Our product(s) is protected under the following:

產品價格優勢，例如：

Regarding cost savings (product/service) will save our

customers money in terms of XXX.

產品測試，例如：

Completed tests have shown that XXX (results).

產品特性描述，例如：

XXX is another powerful feature. This includes XXX.

XXX saves a tremendous amount of time when XXX.

第六講：市場分析(market analysis)

這部分內容包括行業分析、市場分析和競爭分析。行業分析包括企業所在行業概述、對行業發展方向的預測、對驅動因素的分析。市場分析的核心內容是在市場細分的基礎上確定目標市場。要讓投資者瞭解市場的規模有足夠大的贏利空間和發展空間；知道市場有良好的發展前景，即所確定的目標市場在未來將會長生不衰。競爭分析中要對全部競爭產品及競爭廠家作出描述與分析。尤其要分析這些競爭對手所佔有的市場份額、年銷量與銷售收入，以及他們的財務實力。此外還要對自己產品所具有的優勢作分析，對未來市場變化趨勢作預測。

介紹目標顧客購買的原因，例如：

It is easy to understand why the principal buying motives

are XXX because XXX.

計劃書英文篇2

I am a student, graduated from BaoYang middle school, Nanning, GuangXi autonomous region, in 20xx. I am still studying in high school now, because I was not eolled by the ideal university last year. Recently, I have a dream to study abroad. Then I search online and find that it is more convenient and suitable for me to go to New Zealand for study.

First, New Zealand is a multicultural country, which has the most advanced education in the world. Second, the tuition is lower than other countries’, which I think is more reasonable for me. Finally, the climate of New Zealand is similar with the climate of the South of China. Considering above reasons, I told my parents my plan on going to New Zealand for study, and my parent agreed with me.

As a girl, I like preschool education since I was young. Nowadays, Chinese parents, who want their children to get better education, pay more attention to preschool education. If I study specialized curriculums on preschool education, I will go back China and work hard on preschool education after leaving college.

My plan is as follows: first, I plan to study English in language institute for about a half year in New Zealand. Then, I will study specialized curriculums on preschool education.

I believe I have the ability of study abroad, because I have finished all high school curriculums. Besides, my parents both have job and have rich income, so they will support me to finish my study. After finishing my study, I will return to my homeland and work on preschool education, so as to realize my life value.

我是江蘇省南京市XX中學20xx年高中畢業生，由於未被理想大學錄取，我一直在XX中學復讀。自20xx年起，我受同學的影響，產生了出國留學的念頭，於是我通過上網瞭解到去新西蘭留學有比較多的優勢。

首先，新西蘭是一個多元文化的國家，具有世界先進的教學水平；第二，留學費用比其他國家較低、較合理；第三，氣候也與我國南方差不多。因此，我向父母提出擬到新西蘭留學的願望，得到了父母的支持。

因為我是女孩子，從小就喜歡幼兒教育。且現代中國的家長對小孩的教育要求比較高，我如果能到新西蘭學習幼兒教育專業課程，學成回國後一定能在幼兒教育事業上有作為。所以，我決心到新西蘭留學，打算先用半年的時間到語言學院專修英語，過好語言關，再進行幼兒教育專業課程學習。

我相信我已經過三年高中課程的學習，又經過一年的復讀，在學習能力和知識水平上有了一定的基礎。同時我父母都有固定的工作和較豐厚的收入，在留學經費上也會得到父母的全力支持。因此，我一定能較好地完成留學課程。學成回國後，我一定能實現我從事幼兒教育的願望，並能在幼兒教育事業上實現我的人生價值。

計劃書英文篇3

In order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. How to develop the catering business plan according to the actual situation? Here is a Japanese Hand-Pulled Noodle shop business plan, for reference.

The restaurant name: Hand-Pulled Noodle Master house

Location: Keelung city love three road near the McDonald's

Business philosophy: mainly to Japanese cuisine, to allow customers to enjoy the delicious Japanese Hand-Pulled Noodle, giving customers a comfortable dining environment, and there is little Keelung Hand-Pulled Noodle shop, if the customer would have been good soup home.

Subject and object: in the vicinity of the office workers and students.

Once customers: Keelung temple tourists.

Main competition: Keelung Temple of the mouth of the food stalls and near the restaurant.

Competition: near the fast food industry and 7-11.

Market analysis:

The 1 is near the temple snacks and fast food restaurants, we have to respond to M type society, so to civilian price to attract consumers to meet the various consumer groups.

2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.

3 although Japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.

Expenditure and net profit:

Shop cost: NT $12 million (the same below)

One month store rent: 100 thousand

Table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan

Employee salary:

Field salary: 19000 yuan (a month), the number of 5, 95000 yuan a month

The 24000 yuan (a month), the number of 3, 72000 yuan a month

The work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan

Total amount: 179800 yuan

Water and electricity gas:

Electricity bill: 80000 yuan a month 40000 yuan

Gas: VAT 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month

Total amount: 49600 yuan

Food ingredients:

Face: 2500 yuan a day, 75000 yuan a month

Dish money: 20xx yuan a day, 60000 yuan a month

Meat: 5500 yuan (two days), a month 82500 yuan

Miscellaneous: 1000 yuan (one day), 30000 yuan a month

Seafood: 3500 (one day), 105000 yuan a month

Total amount: 352500 yuan

Drinks:

Lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month

Black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month

Milk 1 bottles 125, 15 bottles per month, 1875 yuan a month

Total amount: 6675 yuan

Net profit: Day: 15656 yuan: Zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan

According to the current estimate of about two and a half can be returned to

計劃書英文篇4

二十一世紀是一個科學文化快速發展、國際交流不斷增強的時代，而英語作為國際通用的語言，其地位就愈加重要。為了使大學生們在學好中國語言文化的'同時加強對外國語言文化的瞭解，在多方位的比較中加深對人類文化的理解，增強人文素養，提高綜合素質，濃厚校園文化氛圍，提升同學們學習英語的熱情和興趣，校學生會女生工作部和留學工作部特此策劃合辦英文徵文大賽。

一·活動宗旨：

徵文活動將本着為同學服務，為校園服務，為文學服務的宗旨。將我們的情感與才能通過我們自己的文筆展現在眾人面前，

二·活動主題：

1針對中西方文化的不同，談談你的看法

2針對神舟七號的升空，談談你的感想

三·活動目的：

展示英語才能，傳播青春時尚

四·活動內容：

本次徵文活動，能夠豐富校園文化生活，營造校園英語學習氛圍，為校園原創作品提供一個展現的舞台，讓我們的才能有一個揮灑的空間，讓一股清新的文學風瀰漫在我們的菁菁校園。因此，本次活動現面向全校同學徵集稿件，為同

學們提供一個表達自我，展現自我的舞台。

五·活動安排：

1 活動宣傳：

由女工部與留學部擬定關於活動時間地點及參與方式的通知，交由宣傳部製作宣傳海報，在全校範圍內張貼宣傳。

2 活動時間:

(1）稿件徵集日期：10月21日至11月5日

（2）結果公佈日期：11月10日

3 交稿地點：

校學生會女工部及留學部辦公室

4 活動形式：

本次活動將在全校舉辦，以保證我們參加本次大賽稿件的廣泛性。後請參賽選手按照規定的截稿日期將稿件交給女工部或留學部辦公室。

5 活動要求：

1本次活動本着公平公正的原則進行。

2投稿文章主題可從活動主題中任選一個，題材不限。

3投稿文章內容積極向上，必須為原創作品，不得抄襲、套改。

4稿件請註明作者的真實姓名及詳細的聯繫方式。

六·獎項設置：

一等獎 3名榮譽證書

二等獎 5名榮譽證書

三等獎10名榮譽證書

優秀獎20名榮譽證書

七·評比方法：

1將所交稿件由兩部合作進行初審，審核的主要目的是參賽者所提交作品的真實性和可讀性。

2最後由學校教師統一評判，篩選出最終的優秀作品。

八·結果公佈：

將以海報形式在全校範圍內公佈獲獎名單及獲獎作品。

校學生會女工部

xx年10月19日

計劃書英文篇5

Catering business plan

一、創業經營宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐廳的經營宗旨為：“著意求新，以客為尊”，經營理念為“極意營造幽雅、舒適、休閒之氣氛，融匯西方餐館美食”。Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine."

二、市場定位Second, market positioning

1. 選址方面：明月西餐廳位於學院的美食街內，與連串的快餐店連在一起，但都作為美食街唯一的西餐廳 . 與其它快餐店所不同的是有更好的就餐環境和更優質的服務。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.

2. 格調方面：明月西餐廳為温馨浪漫的風格，為顧客提供優質的服務，給顧客貴族式的享受，力求營造一種幽雅、舒適、休閒的消費環境，引導消費者轉變消費觀念，向崇尚自然、追求健康方面轉變。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers

aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing

environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.

3. 校園市場環境方面：校園經濟的市場有很廣的發展領域，消費者也是很單純的消費，相對外部市場競爭要小，個體經營單純，以小投資為主，服務於在校大學生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服務於學生，應該提供最優質的服務，首先，要吸引學生的注意目光，讓他們能在最短的時間來光顧本店，所運用的營銷方法是多種途徑的；其次，是怎樣達到以下營銷效果Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness

潛在客户Potential customers

現實客户Real customers

滿意客户Satisfied customers

美譽度Reputation

所運用的營銷方法也是多種多樣的。By the use of marketing methods are varied.

分析 analysis

學院現有一萬三千幾個師生，調查資料表明他們多消費用於飲食方面佔了 54.7% ，正因如此，飲食也是在學校創業首選之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way

entrepreneurship in schools.消費對象比例圖如下：Object of consumption ratio is as follows:

同時在校院裏經營西餐廳的 SWTO 分析圖如下：While in the school yard run restaurant in SWTO analysis is as follows:

S ：美食街附近是男生宿舍最聚中的地方，偶爾去美食街的人佔了全師生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student

W ：大多數學生都習慣了到快餐和學校所設的飯堂就餐，對於西餐廳來説不那麼的習慣，但資料表明對西餐廳有興趣嘗試的佔了W: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant

habit, but the data show that the western restaurant are interested in trying to account for

O ：現時有 40.2% 師生覺得現在學校最缺的服務是就餐環境，而適合明月西餐廳設計是幽雅、舒適、休閒的消費環境，這可表明了，明月西餐廳開業後會有更受歡迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the West will be more popular after the restaurant opened possibilities.

T ：美食街有眾多快餐店和學校內有五間飯堂T: Food Street, there are many fast food restaurants and school canteens within five

三．III.管理理念Management philosophy

1. 尊重餐飲業人員的獨立人格ect catering staff independent

personality

2 互相監督：管理層監督員工的工作，同時員工也可以向上級提出自己的意見或見解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion

3 營造集體氛圍：既要上下屬感受到西餐廳紀律的嚴明，也要關懷員工，讓員工感受到來自集體的温暖，有利於加強凝聚力，提高工作積極性 3 to create a

collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation

4. 公平對待，一視同仁，各盡所能，發揮才幹 4 treated fairly, equally, whatever, ability to play

四．Four.產品介紹Products

以西式扒類為主，結合快餐、中西燉湯、中西式局飯、皇牌主食套餐，小食天地、美顏甜品、水吧飲料等來滿足消費者的需求：Western-style steak, combined with fast food, Chinese and Western stew, rice and Western Bureau, Ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:

1. 推出皇牌主食套餐，經濟實惠，例如：泰汁雞扒印尼炒飯套餐、青咖喱豬頸肉扒伴意粉套餐、鰻魚泰汁雞扒局飯套餐等，各套餐還配有（粟米忌廉湯、油菜、熱奶茶或凍檸樂），最適合校園情侶品味。 1 Release Ace staple packages, affordable, such as: Thai Sauce Chicken Indonesian fried rice packages, Green Curry Grilled pork neck with Spaghetti packages, eel sauce Thai Chicken Rice Set bureau, etc. Each package comes with (corn bogey Lian Tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.

計劃書英文篇6

精編資料

商業計劃書模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main

StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...

商業計劃書

商業計劃書模板---英文版

BUSINESS PLAN TEMPLATE

BUSINESS PLAN

[My Company]

123 Main Street

Anytown, USA 10000

123-4567

[Your Name]

[DATE]

TABLE OF CONTENTS

Executive Summary .......................................................................................................................................... 1

Management ..................................................................................................................................................... 2

[Company] History ............................................................................................................................................. 5

[Product/Service] Description ............................................................................................................................ 7

Objectives.......................................................................................................................................................... 9

Competitors ..................................................................................................................................................... 10

Competitive Advantages ................................................................................................................................. 11

Innovation ........................................................................................................................................................ 13

Pricing ............................................................................................................................................................. 14

Specific Markets .............................................................................................................................................. 15

Growth Strategy .............................................................................................................................................. 16

Market Size and Share .................................................................................................................................... 17

Targeting New Markets ................................................................................................................................... 18

Location ........................................................................................................................................................... 19

Manufacturing Plan ......................................................................................................................................... 20

Research & Development ............................................................................................................................... 21

Historical Financial Data ................................................................................................................................. 22

Proforma Financial Data ................................................................................................................................. 23

Proforma Balance Sheet ................................................................................................................................. 26

Cost Control .................................................................................................................................................... 27

Effects of Loan or Investment ......................................................................................................................... 28

Attachments .................................................................................................................................................... 29

Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

[Startup, growth] opportunities exist in [Product/Service].

The need for use of efficient distribution and financial methods in these overlooked markets.

[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:

1. Competitive pricing

2. Expand the markets

3. Increased advertising

4. Lower our unit costs,

5. Thereby achieving higher profits.

1. Sign contracts

2. Increased advertising 3. Increase office staff

To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is

being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].

Financial Goals Sales Net Income Earnings per

Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14

Management

[Name] [Title][Experience]Sales growth from zero to $1,000,000 in five market in market share - 30%.

Formulated advertising budgets & campaigns.

Pioneered new distribution channels. Established national sales force.

Established national repair & service centers.

Brought new and innovative products to the market.

Designed point-of-purchase materials.

[Education}

University of Boston

Boston, MA

B.A. - Computer Sciences

President

John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2

計劃書英文篇7

In applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.

Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.

Europe and the United States, especially immigrants from countries, such as Australia, New Zealand, Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.

In general, the learning plan needs to include the following contents:

1si-mp-le descriptions of their learning experience, professional background and working experience;

2 descriptions of their further study motives and why to choose the country, the University and the professional;

3 detailed study schedule;

4 introduction of foreign funds required and sources;

5for future occupation goal elaboration, returned to reason.

Study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. On the study plan in document writing, can and other sites to get help.

As a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. Your pa-pe-r should be very legible, cannot let the embassy staff from your text" mining" you" potential" content.

Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. Reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain New Zealand master's of BusineAdministration program admission, then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason. Of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。

計劃書英文篇8

A Business Plan of Promoting MOOCs among Chinese High School

Students----

Advancing the links between Chinese college and high school education

___________________________________________________________________________________

1. Introduction

China still uses the most traditional educational systems[2]. The Chinese Ever since MIT and Havard employed government is now slowly supporting the MOOC(Massive Online Open Courses), it use of MOOC as it gradually become is leading the revolutionary changes of market-oriented and globalized. We believe traditional education systems[1]. MOOC MOOC's innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]. institutions of higher education. However,

developing countries such as India and Most people believe that the quality of

educational systems are proportional to its Only 23% of people from age 18-22 have price. But nowadays, as more and more graduated from university in 20xx[4]. university implement MOOC and its Therefore, a change is needed, and MOOC policies of sharing informations, better comes right in place.

education can be accessed cheaper and

easier.

-Because MOOC is online based, it is in fact a new market, indicating huge The world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. If online courses such as MOOC will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. It is possible that one day students in China.

many Chinese institude will also use its

ideas. Since MOOC is becoming and seen -Teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. With Chinese universities, high schools, and the implementation of MOOC, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly

and feasibility in this paper.

Potential

reduced. Therefore, schools' expenditure could be reduced. Students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 Use of MOOC and its Market can listen to courses and lectures in a less

The cost for premium or high-level

education in China is lavish, and is not -

accessible for people in the lower class.

Preliminary cooperation among Chinese autonomy,

firstly ensure the authority diversity, openness, and Top Universities and Coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. Also, interacting with other students. “Most the three self-admission alies among significantly, MOOCs build on the Chinese Top Universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.

It has make it easier to build common interests” Therefore, active China’s MOOC system. Although the engagement and interaction are key development of China's Internet is MOOC instructional methods[5]. MOOC's gradually becoming the forefront of the use of the makes its accessibility is much world, China still lacks technological higher than of traditional educations and innovation in its online market.

The result reliable and recognized by most companies of implementation of MOOC is dependent because of fast development of IT.

There on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the Chinese internet/online the great potential of MOOC in China will education market.

likely create the world's leading MOOC

running system High School-University 1.4

link mode?

1.3

MOOC's competitiveness advantages Management and profitability forecast 1.4.1 Management and The basic management should be done by Universities, businesses, high school, government in a joint and consensus way. MOOC have considerable advantages that Business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.

Connectivism values schools and colleges will take MOOC into

practice,

and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. Capital courses and the utilization of data in the

and establishment of MOOC platforms. This is requirements include making

developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting MOOCs among Chinese and funding during the beginning of early high schools.

developments of MOOC.[6,7]

1.4.2 Profitability forecast

Entrepreneurial organization Profits will be gained once courses and study materials are published online. 2.

Partnerships with institutions, digital co-overview

operations, sponsors, and advertisements Purpose: Better education that serves the could also generate income. people

In the earlier stage, profits mainly come Name of the organization: from bonuses of the operation of MOOCs. Development Department of Chinese In the later stage, profits mainly come from MOOCs

the bonuses of ipo(initial public offerings). Goal: The promotion of MOOCs among The maturity stage of a MOOOC platform Chinese high schools and the in China should be a completed industrial

chain: technology, funding, application

and teaching resources in the front end;

companies that admit the learning

experience of MOOC learners and provide

The fact is, China has yet to fulfill the

requirements of this completed industrial

chain. Meanwhile, internet business has

advancement of the links between Chinese high school and colleges education job opportunities for them in the back end. Business strategy: Introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of MOOC platforms and efficiently. By introducing MOOCs, diversivication of resources.

Facilities needed:

courses for high school students could be advantageously shared through the network, embodying the central idea of MOOCs, which is massive and online.

Colleges and high schools for trial

operation ( schools in the early centers of 3.1.2 -The "Long-term Education Reform MOOCs, see 4.3 Assessment of the and Development Plan (20xx-2020)" marketing ability and 5.1 Marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.

3. Products and Services

3.1 Background of research and development

education. It also mentioned that "IT has a revolutionary impact on the development of education''[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of

3.1.1 - Presently, the promotion of MOOCs Chinese education. has gained relatively low popularity among Chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. Moreover, current courses aimed at high school students specifically fail to realize

3.1.3 -The current education reforms proposed convergence between university and high school is a breakthrough in China's education reform[9,10]. WeiHe Xie said ,''The current breakthrough in educational reforms proposed is the

convergence between university and high school. One of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. A change to broaden the basis of high school is needed. Including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.''[11].

Promoting classes without division between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming Chinese College Entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.

Most Chinese teachers stick to traditional teaching methods with a low level of

application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.

communications as well as collaboration contribute to the broken links between these two educational institutions. Promoting dialogues and strengthening cooperation are fundamental to advance the links between them.

3.1.5-Recent practices of MOOCs credit systems In Europe,

Credit Transfer and Accumulation System (ECTS) presents an opportunity to transform MOOCs – free, standalone courses – from academic novelty to meaningful qualifications. The ECTS is a standard for comparing student attainment and performance in higher education institutions across Europe. Under the

articulation mechanism, which is the basic obstructs the development of critical

the relationship between the university and 3.1.4-Inadequate and inefficient establishment of diverse and differentiated between high schools and colleges Examination. Meanwhile, MOOCs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the Lisbon Recognition Convention.

On the other hand, within Mainland China, the development of MOOC platforms has provided insights of forming a brand new MOOC credit system between Chinese colleges.

With the publication of Qinghua University’s MOOCs platform, “Xuetang Online”vice principal of the elitist university, professor Yuan Si concluded that realizing mutual credits recognition would no longer be unreachable.

To summarize, recent practices have revealed the significant potentials of building a strong MOOC credit system for not only Chinese colleges, but also the high schools.

3.2 Product patterns and development plans

Development plan one Abstract:

Advancing links between high school-required courses and college MOOCs by strengthening cooperation between colleges, high schools and MOOC development companies. The advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. Development model:

Led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. Adapting the degree of difficulty of college MOOCs to the proper level of understanding of high school students; b. Adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’;

MOOC development companies enlarge investment in technological innovation to further address the following tasks: a. Providing more individualized and interacted learning experience of high

schools;

b. Fulfilling high school students’ needs for entertainment while maintaining the quality of courses; Development plan two Abstract:

Promoting high school students’ participation in college for-credit MOOCs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of MOOC college-high school credit system. Development model: -Ensures the validity of identity authentication through:

1)Establishing proctored examination centers which organizes MOOCs final examinations at stated times every year ( one time in the first year recommended)

as between colleges and high schools through:

1) Promoting mutual recognition between existing Chinese colleges alliances (the Three Alliances for example) as the first step

2) Recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally

3. Enlarges the number of target audiences by:

1) Increasing budgets in advertisement by colleges and high schools

2) Promoting mutual recognition between regions (the existing Chinese colleges alliances for example)

4. Establishing high school MOOCs learning community by:

2) Improving the technical level of identity In the light of the successful running of the

biggest MOOC learning community authentication

3) Improving the technical level of online remote proctor

2. Promotes the mutual recognition of

presently in China, the guokr learning community it is of vital to endeavor to developing “small platforms” (MOOC learning community

MOOC credits between colleges as well apart from building the “big platforms”

(MOOC platforms). It serves the goal of maximizing the benefits socialization learning.

Development mode:

Basically, colleges, high schools and MOOC development companies cooperate on the creation of high school MOOC learning community. The major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. Besides, MOOC development companies are required to strengthen technological innovation and systematic maintenance in order to provide more individualized and interactive learning experiences for participants.

Online MOOC learning community 1) Creating online clustering community and increasing budgets in perfecting the automated complementary learning tools

2) Creating incentives to encourage

academic conversations between students and providing highly individualized learning experience 3) Strengthening teachers’ academic guidance for students

4) Completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) Perfecting the existing feedback system 6) Perfecting the existing teaching modes Offline MOOC learning community 1) Establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. Organizes MOOC learning forum for high school students, MOOC teacher seminars and MOOC developer seminars regularly both online and offline

Development plan three Abstract:

While required courses are still dominant teaching experience

in high schools’ syllabus, teachers exploits d. Summarizing the practices of applying MOOCs as a complementary tool to teach MOOCs to high schools in different certain area of knowledge (especially those closely related to certain college courses). This is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.

a. Collaborating with high schools, MOOC development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools

b. Recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms

c. Enlarging budgets in technological development to improve information processing ability of MOOCs; conducting large-scale in-depth interviews MOOC teachers to create more convenient and individualized

regions and thus writing the guide book about application of MOOCs in high school required courses by MOOC development companies 3.3 Function of the product

This product is designed to facilitate the promotion of MOOCs among Chinese high schools and advance the links between Chinese colleges and high schools. Advancing links between high school-required courses and college MOOCs, promoting high school students’

participation in college for-credit MOOCs and enlarging the application of MOOCs in high school required courses altogether will exert significant influences on advancing the links between Chinese high school and colleges. To be more specific, the functions of this product is shown as follows: a. Basic functions

1) Fulfils high school students’ huge demand for more diverse classes

2) Complements the current educational resources

3) Promotes the development of communicational skills and critical thinking ability of students through feedback.

4) Bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. Additional function

c. Fosters understanding of required courses

d. Facilitates high school students’ recognition and planning of college majors

e. Encourages academic communication between high school students’ and between high school students’ and college students

f. Performs as the preliminary studies of constructing college-high school MOOC credit system nationwide g. Promotes the informization and modernization of education

h. Promotes the “localization” of MOOCs

4. Market Analysis Summary 4.1 Brief summary of time period i. The embryonic period: five years [13]..

ii. The period of rapid growth:

Promotes among other colleges and high schools; estimated: three years.

iii. The period of growing maturity of the mechanism:

Popularized among Chinese educational institutions and seeks for a new level of innovation and promotion.

4.2 Time period

Period one (the embryonic period)

Market objectives:

Finishes the construction of MOOCs in top universities and starts the trial operation of college-high school MOOCs credit system.

Estimated: five years

comprehensive analysis of data and prompt Targeted mainly at top colleges; estimated:

The first year:

a. Seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. Finishes the preliminary construction of

a. Under government's approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.

independent MOOCs platform in

conjunction with the government's work; The fourth year: c. Advertises to win audience;

d. Cooperates with high schools who sees its potential;

The second year:

personnel training to pilot schools a. MOOCs are expected to be reachable in where the online courses have taken shape;

b. Starts the trial operation of studying

MOOCs as elective courses in different Period two (the period of rapid growth) classes separately; students’ academic Market objectives: performance in these courses will be

used to evaluate their academic After meeting the requirements and funds proficiency and transform into credits needed by MOOCs, its development is with

The third year:

a. Expands audience and attracts more universities and high schools for cooperation as MOOC gradually become more mature and earn greater reputation at the city level in China.

a. Provides corresponding hardware and The fifth year:

most provinces around China; promotes the integration of MOOC platforms in different areas of the country.

corresponding school-specific expected to enter a period of rapid

expansion where the number of high schools participating in MOOCs increases significantly, as the links between high

policies;

schools and colleges are gradually starts necessary redistribution of MOOC advanced. This period is also regards as the educational resources and coordinates the critical three-year development period.

development nationwide.

Period three(The period of growing

The sixth year:

With growing competition and cooperation maturity of the mechanism): between MOOCs in different regions,

Market objectives:

different radiation range takes shape and region-specific college-high school MOOC i. credit system are expected to be driving to the maturity stage.

ii.

The seventh year:

a. The gradual formation of a polycentric pattern of Chinese MOOCs platforms of different regions; different MOOC centers establishes steady partnerships with leagues of colleges and high schools;

b. Sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; The eighth year:

With guidance of the government and

Presently, coursera, edX, and Udacity, forms three leagues of colleges that produce MOOCs. On the other hand,

Realizes the stage of maturility of MOOC platforms and MOOC mechanisms;

Focuses on the perfection and updating of MOOCs in the later development phases;

iii. Enlarges its influence and obtains more diversified educational resources by promoting Chinese MOOC mode to other areas in the world;

4.3 Assessment of the marketing ability

comprehensive analysis of the market trend,

Based on the analysis of the current major MOOC platforms and the Chinese three major college leagues of independent recruitment, four centers are estimated to become future MOOC centers. Beijing, Shanghai, Pearl River Delta Center, and Chengdu are the four candidates of best potential.

With consideration of the current division structure of Chinese IT (Information

1. The introduction of foreign experience for domestic development: In the light of foreign company-college cooperation mode, develops the independent capability of domestic IT companies to attract greater maket shares.

2. Achieve the goal of enlarging influence from sample to the whole and from top to the bottom:

Domestic top universitis take the leading

Technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “From each

Domestic outstanding universities take the

according to his ability, to teach according leading role of seeking cooperation with to his need”: Sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.

5 Marketing Strategy 5. 1 Marketing Plan

opertion of having MOOC courses and running MOOC college-high school credit system;

Starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;

3. Promoting the integration of platforms and diversivication of educational resources:

Enlarges the market by integration and perfection of MOOC platforms to attract larger number of IT companies and cooperative schools;

Discloses most college courses to the public in order to promote the

diversivication of educational resources; also perfects the division of labor of different schools in the MOOC platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on MOOC platforms;

5.2 Planning and development plan Provides educational resources (courses and learning materials) by the institutions of higher learning, with technological

support provided by network companiesin oder to build MOOC platforms and online student archives. Archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any

The development plan of MOOC development companies are divided in three parts below:

1. In the intial stage, develops Chinese college-high school MOOC platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.

3. Develops the derivatives of MOOC, such as MOOC based library, MOOC

based interactive learning multimedia

systems and individual creation of courses. 6.2 Management plan overview

6.1 Consititution of the management team:

School authorities(three): Director of courses recording (one) School Directors Operations Explorer Enterprise Square (5):

CEO (Chief executive officer) similar to the general manager, CEO, president, corporate legal representative.

COO (Chief operating officer) Executive General Manager, COO similar CFO (Chief financial officer) chief financial officer, general manager of similar financial

CTO (Chief technology officer), CTO similar Engineer

Collection and distribution of CIO (Chief information officer), chief information officer in charge of corporate information

and school directors make final decision on important affairs about the operation of MOOC platforms.

B. Director of courses recording, CTO, and CIO make decisions on regular construction of MOOC platforms. C. Operations Explorer and CIO, CFO, COO decide on the daily operation and development palns of MOOC platforms. D. In the school, the Director of courses recording regularly reports the working schedule to Operations Explorer; Operations Explorer reports the financial conditions and construction schedule to school directors.

E. Internal party follows the normal mode of operation and management.

7. Research of the developing process 7.1. Source of funding and technology in the early stage of startup

Notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.

The COP formula is:

Fixed costs (FC) + variable costs (VC) divided by number of units = production cost per item

In this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.

a. Source of funding:

1) Government: Provides certain percentage of infrastructure building subsidies

2) MOOC development companies: Take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. Source of technology: In the initial stage, foreign MOOC developers are the main provider of MOOC technology and Chinese underwriting companies such as Netease focuses on its promotion. With greater

phases, Chinese colleges and MOOC development companies will be capable of developing MOOC platforms independently

7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup a. Improvement of technology

1) Infrastructure building, which primarily focuses on holding online courses;