2017年商務英語中級考試閲讀試題

人生的奮鬥目標不要太大，認準了一件事情，投入興趣與熱情堅持去做，你就會成功。以下是小編為大家搜整理的2017年商務英語中級考試閲讀試題，希望能給大家帶來幫助!更多精彩內容請及時關注我們應屆畢業生考試網!

　　第一篇：Speaking Your Customers’ Language

Modern international trading practices are highlighting the growing importance of language training

Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.

Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.

The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.

The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.

Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.

13 According to the first paragraph, improved communications have enabled companies to

A offer a wider variety of products and services.

B expand beyond their domestic markets.

C perform better than their international competitors.

D open more manufacturing facilities abroad.

14 Some companies have succeeded at an international level even though they have

A produced inferior goods.

B failed to adapt products for local markets.

C ignored the standards set by their competitors.

D reduced the standard of the service they offer.

15 Approaches to doing business vary between countries because of

A local economic considerations.

B the existence of cultural differences.

C strong wishes to remain independent.

D regulations about business practices.

16 The writer thinks that the use of modern technology will

A speed up the process of language interpretation.

B never replace the need for face-to-face interaction.

C help solve the problems involved in maintaining strong teams.

D not lead to greater communication between companies and clients.

17 A common weakness of training courses is that they

A are developed by the wrong team.

B do not give good value for money.

C are provided only if there is an immediate need.

D do not deal with a company’s specific requirements.

18 Why should companies do business in the language of the countries they are operating in?

A to prevent other companies taking their business

B to help them find new international partners

C to meet clients’ current expectations

D to become more aware of their competitors’ activities

　　第二篇：Japanese McDonald’s

If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.

McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____

Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____

McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.

A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.

B. McDonald’s took a chance and chose him.

C. Fujita and McDonald’s continue to benefit from each other.

D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.

E. Fujita likes to take credit for a rise in the average weight of his people.

F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.

G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.

H. But Fujita himself prefers noodles to Big Macs.

I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.

　　第一篇參考答案與解析：

《Speaking Your Customers’ Language》，説客户的語言。這篇文章強調了開發海外市場時説當地語言的重要性，層次清楚，答案也很明確。

13題，問根據第一段，改善的溝通能力可以使公司怎麼樣。答案是第一段的第二句話：Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感謝精密的IT和溝通系統，企業現在可以在一個真正的全球規模上開發它們的產品的市場。Globe是個關鍵的暗示，可以聯想到海外市場。13題的B選項符合這個意思：在國內市場以外的地方擴張。A和C都沒有提到，D不對，只説了可以在海外擴張，沒有提到開更多的生產設備。

14題，説一些公司可以在國際水平上成功，即便是它們怎麼樣了。答案在第一段的最後幾句：This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.這種新的哲學導致很多公司獲得了海外的成功，它們當中的一些甚至提供了一些較差質量的產品。這裏新的哲學是指前面提到的在特定市場上服務伴隨產品才是至關重要的。答案A跟這一句的信息相吻合：成產次品。這裏的inferior goods也就是原文的`products of a lesser quality。

15題，問在不同國家做生意的方法不同的原因是什麼。答案是第二段開頭一段話：Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.世界各地有着極端不同的期望、過程和標準。後面又提到了一句“You will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.” 你需要用不同的做生意的方式來與民族偏見和解。這一段整體講的就是要克服溝通上的障礙，理解了內容不難作答，選B，原因是文化差異的存在。

16題，問作者認為現代技術的使用會怎麼樣。這題可能會選A，事實上這一題需要理解第三段的意思，答案不是某句話能簡單概括的。前面介紹説新技術，比如視頻會議和電子郵件，會使溝通過程更簡單。並且語言翻譯軟件(language interpretation software)會幫助解決一些國際溝通問題。後面一個BUT，才真正揭示了答案，説在溝通過程中人的作用是至關重要的。“It is essential for managers to meet regularly with staff, customers and partners”，經理們定期會見員工、客户和合作夥伴是很有必要的，從這一句可以看出作者的真正態度，是B選項所説的“現代技術永遠也無法替代面對面互動的需要”。不選A，是因為BUT後面才算是作者的根本觀點，而且A的speed up並不能算是很準確。

17題，問培訓課程的一個常見弱點是什麼。答案在第四段：Often, an urgent requirement has to be identified before training is authorised.確認有迫切的需要時培訓才會被批准。從這一段後面的文字可以看出，作者認為很多公司的培訓有些急功近利，可培訓只有在和公司的長遠需要相關時才是有效的。所以選C，作者認為缺點是隻有馬上需要時才會提供培訓。這裏的immediate need也就是前面説的urgent requirement。

18題，問為什麼公司需要用他們工作所在國家的語言來做生意。答案在最後一段，也很明顯。demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客户要求他們使用母語，這些公司也意識到海外競爭逐漸激烈。還有最後一句：If not, someone else will.如果他們不説當地的語言，其他人會説的。意思就是如果你不使用當地的語言做生意，其他人會取而代之的。A選項完全符合這個意思：防止其他公司佔領了他們的業務。

　　第二篇參考答案：DBGFD