2016年11月BEC初级阅读理解练习
距离2016年下半年BEC初级考试越来越近了,大家都在紧张备考中,下面是yjbys网小编提供给大家关于BEC初级阅读理解练习,希望对大家的备考有所帮助。
1 the failure of a company to set its prices appropriately
2 a context that makes it difficult to increase prices
3 the consequences of companies trying to conceal their approach to pricing
4 the means by which a company ensured precision in the prices it offered
5 the fact that companies can learn about the effects of a price reduction
6 the first sector to price products according to how much customers were prepared to spend
7 the widespread use of rough guidelines to determine prices
Getting the price right
A、
Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.
B、
The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.
C、
Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.
D、
One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.
-
BEC阅读理解真题练习
学问是异常珍贵的东西,从任何源泉吸收都不可耻。以下是小编为大家搜索整理的BEC阅读理解真题练习,希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网!TroublewithTeamworkMaryOwenexaminestheroleandefficiencyofteamsRecruiterssaythatcandidat...
-
2023年12月商务英语中级阅读模拟冲刺试题
无论在学习或是工作中,我们都不可避免地要接触到试题,借助试题可以检验考试者是否已经具备获得某种资格的基本能力。一份好的试题都是什么样子的呢?以下是小编帮大家整理的2023年12月商务英语中级阅读模拟冲刺试题,仅供参考,希望能够帮助到大家。12月商务英语中级阅...
-
2022年12月商务英语中级阅读练习题
在各领域中,我们最离不开的就是练习题了,只有认真完成作业,积极地发挥每一道习题特殊的功能和作用,才能有效地提高我们的思维能力,深化我们对知识的`理解。你知道什么样的习题才能切实地帮助到我们吗?以下是小编为大家整理的2022年12月商务英语中级阅读练习题,仅供参...
-
BEC商务英语考试中级经典作文范文
thedarkesthouristhatbeforethedawn,以下是小编为大家搜索整理的BEC商务英语考试中级经典作文范文,希望对正在关注的您有所帮助!更多精彩内容请及时关注我们应届毕业生考试网!风格:两篇写作,1篇是正式,1篇是非正式。1)短篇:memo,note,email2)长篇:fax,proposal,letter...