2015年12月5日雅思大作文寫作廣告類

　　【廣告類】

People are surrounded by advertising and thereis an increasing effect on our lives. Do you thinkpositive effects outweigh the negative effects? 人們身邊充斥着廣告，你是否認為廣告利大於弊?

　　2015年12月5日雅思寫作一類重點預測10題(幾乎原題壓中) 【廣告類】

Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現在廣告愈來愈多，廣告在多大的程度上影響了消費者，如何保護消費者?

　　【解析】廣告在多大程度上影響消費者即是談及廣告對於消費者的利弊影響。 【思路拓展】 【廣告的弊端】

1. 明星代言的廣告誘發了消費者，尤其是年輕消費羣體的購物衝動，增加了他們的消費負擔。

2. 虛假的、非法的'廣告，尤其是藥品及化粧品廣告，對於消費造成不良影響，威脅到消費者的健康甚至是生命。 【廣告的利好】

1. 對於大多數人而言，廣告是獲得商品信息重要的渠道之一，購物廣告給家庭主婦帶來了生活的便利，因此，消費者可以通過對比不同廣告，選擇物美價廉的商品。

2. 公益廣告扮演了教育者的角色，例如野生動物保護的廣告就引起人們對於瀕臨滅絕的野生動物的關注。

3. 有些廣告含有幽默元素，看到這些廣告，人們就會感到輕鬆快樂，例如姚明為蘋果電腦代言的廣告。

2015年12月5日雅思寫作解析及語料庫(版) 【範文賞析】

　　【首段】背景介紹+爭議焦點+作家立場

Although we may pride ourselves on our good tastes，we are on longer free to choose the things we want because advertisements have been exerting a subtle influence on us. Perhaps nothing has received more praise and abuse than advisements, As I see it, the merits of ads far outweigh its possible demerits.

　　【解析】The merits of ads far outweigh its possible demerits. 廣告的利大於弊。 【二段】廣告的利好的展開

Seen from the positive aspects, ads can bring us a number of benefits. First，ads have immense value in terms of providing consumers with a pool of useful information. More precisely, with ads, it is easy to get a great deal of up-to-the-minute information and to compare the qualities of different products supplied in the market and to buy our desirable goods at reasonable prices. Further, numerous public-service ads could enact the role of educator. To illustrate, the ads about wildlife protection arouse the public attention to those endangered species in natural reserves. Last, those ads containing artistic or humorous elements could add spice to our daily life, the i-phone ads could serve as a convincing example.

　　【解析】Those ads containing artistic or humorous elements could add spice to our daily life 那些含有藝術元素或者幽默元素的廣告增加了我們生活的樂趣。

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　　【三段】廣告的弊端的展開

Nonetheless，under no circumstances can we overlook the potential downsides triggered by ads. First, unlawful or fake ads are besieged with unrealistic slogans， flowery phrases or empty promises. A case in point is that some make-up or medicine ads represented by greedy stars not only make consumers suffer economically，but also threaten their health. Further, products represented by some popular actors or singers exert a negative influence on the young. Immature consumers tend to buy the goods praised by their favorite stars although they might not really need the goods. Hence, ads impose much pressure upon consumers economically.

【解析】Nonetheless，under no circumstances can we overlook the potential downsides triggered by ads. 然而，任何情況下我們都不能忽視由廣告引起的弊端。 【尾段】亮明觀點 In closing，ads is a double-edged sword，which can be used equally for good or evil，what is of the utmost importance is to draw on its merits and discard its demerits so as to give it a full play.

【解析】What is of the utmost importance is to draw on its merits and discard its demerits so as to give it a full play. 對於廣告，尤其重要是揚長避短。 【全文點評】

本篇嚴格按照評分標準寫作，主題明確、邏輯清晰、文化華麗、論證飽滿，可為考生賞析學習之佳作，建議童鞋背誦文中精彩詞彙句法，寫作傳媒類話題融會貫通。