新西蘭奧塔哥大學市場營銷管理專業留學參考

新西蘭奧塔哥大學本科專業：市場營銷管理

專業描述：

Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

入學要求：

中國普通高中畢業，並且讀完大學一年級。雅思（IELTS）單項6.0，TOEFL550（機考213分，寫作4.5）。部分課程要求雅思6.5以上。

學校簡介：

位於新西蘭南島奧塔哥省首府達尼丁市的奧塔哥大學（/）成立於1869年，是新西蘭最早成立的大學，多年來，學校在學術研究和教學的許多方面已達到卓越的水準。學校目前註冊的學生總數達18，000人其中有2，000多名是研究生。學校還有來自40多個國家的.1000名外國留學生。

位置和地點

學校的主校園位於達尼丁市。丹尼丁的環境安全，舒適，不擁擠，是理想的學習和開展各種户外活動的好地方。達尼丁校園位於市中心，大多是學生住在只需要步行即可到達校園的地方，離市中心的服務和購物中心也不遠。奧塔哥大學還在基督城和惠靈頓設有醫學和健康科學習院。

達尼丁市是充滿蘇格蘭氣息的城市，人口只有12萬，而城市中有着許多古老的建築，和傳統歐洲大學城有着極像的風格。除此之外，達尼丁靠海並有天然良港的地理位置，使得所有往來奧塔哥省的貨物，都要經過達尼丁市，所以本市也是南島南端的運輸樞紐。