2017商務英語促銷函寫作方法

促銷函(Sales letter)是一種主動向潛在客户推銷公司產品或服務的寫作，具有信息性(informativeness)、宣傳性(publicity)和説服性(persuasion)特點，即介紹產品或服務的基本信息，宣傳企業形象，説服買家採取行動(購買產品或服務)。其與企業簡介的區別在於更突出產品或服務的優點，以及給買家帶來的實在利益。寫作時要求語言簡潔，語氣具有鼓動性，並能始終站在買家的立場考慮。

A Sample letter:

Dear sirs,

Our

company is a professional safe (保險箱)producer in the high competitive safe market.

Our company’s policy is “Customer first, quality superior”. We are strong at designing and developing various models of safes. And we have very strict quality control

system supervising all our production lines. Our latest model SFN 116 is a new electronic digital safe box of latest technology. It is greatly helpful for your family or business to keep your valuables from theft and damage, and perfect for you to store cash,jewelry, hand guns, confidential documents and the like. We are sure this new model cannot fail to attract your attention.

Why wait? Come and place your order right now as a special discount of 30% will be offered only during this promotional month. If you want further information about the new model, please feel from to contact us.

Wish to have your early reply.

Yours sincerely.

　　推銷信怎麼寫

Sales letters are used to introduce products or services to consumers. As such, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person. Sales letters often ask readers to consider a "pain point" - a problem that a person needs solved, and then introduce a product that will provide the solution. It's important to quickly move to your sales pitch in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. It's important that these offers are clear and provide a useful service to the reader.

推銷信是用來向顧客介紹產品或服務的'。因此，推銷信通常採用正式的書信結構，並且無人稱，因為信件的接受者不止一個。推銷信常提醒讀者考慮一件麻煩事——一個必須解決的問題，然後再介紹能夠解決這個問題的產品。之後，馬上在推銷信中推銷產品，因為大多數讀者都知道推銷信也只是廣告。推銷信往往包含鼓勵顧客試用產品的優惠。提供的優惠措施必須清楚明白而且能為讀者帶來有用的服務。

Useful Key Phrases

常用關鍵句

• Are you having trouble ...

• 你是否有這樣的麻煩……

• This is why it is important to have ...

• 這就是為什麼擁有……產品很重要

• At X, we have the skills and experience to ...

• 在……領域，我們有技術和能力為您……

• May we stop by and offer you a FREE estimate of how much it would cost to ...

• 我們是否能夠拜訪您，併為您提供一次免費體驗，看解決……要付出多少代價

• If so, give us a call at X and set up and appointment with one of your friendly operators.

• 如果可以，請致電本公司並和我們的接線員詳談見面事宜。

Example Letter

示例推銷信

Document Makers

Document Makers文件起草公司

2398 Red Street

紅街2398號

Salem, MA 34588

馬薩諸塞州薩勒姆鎮 郵編34588

March 10, 2001

2001年3月10日

Thomas R. Smith

托馬斯·R·史密斯

Drivers Co.

Drivers公司

3489 Greene Ave.

格林大道3489號

Olympia, WA 98502

華盛頓州奧林匹亞市 郵編 98502

Dear Mr. Smith,

尊敬的史密斯先生：

Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.

您是否為重要文件的正確排版而煩惱?如果您像大多數企業經營者一樣，那麼您一定很難擠出寶貴時間起草版式整潔的文件。這就是為什麼一個能專業處理重要文件的助手至關重要的原因。

At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up an appointment with one of your friendly operators.

在Documents Makers公司，我們有技術和經驗能夠幫助您處理文件，給客户留下好印象。我們是否能夠拜訪您併為您提供一次免費體驗，看看讓文件排版整潔需要的成本。如果可以，請致電本公司，並和我們的接線員詳談見面事宜。

Sincerely,

您真誠地，

(signature here)

(此處簽名)

Richard Brown

理查德·布朗

President

董事長