英语完形填空训练题
Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ____(1)____, just as the product, price, place, and promotional efforts are.
A firm’s public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees, customers, ____(3)____ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ____(7)____ low quality products and false claims would be widely looked down upon.
A firm’s public image, ____(8)____ it is good, should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image, this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image.
A number of factors affect the public image of a corporation. ____(14)____ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ____(15)____ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
-
国小教师代表开学典礼讲话稿(通用13篇)
在快速变化和不断变革的今天,我们用到讲话稿的地方越来越多,讲话稿通过讲话人口头表达后,可以起到传播真理、经验,抒发感情,发表意见的作用。你写讲话稿时总是无从下笔?以下是小编为大家整理的国小教师代表开学典礼讲话稿,欢迎大家分享。国小教师代表开学典礼讲话稿1...
-
教师职业体验社会实践报告(通用8篇)
难忘的社会实践结束了,你收获了什么?此时此刻我们需要做一个实践报告。你想知道实践报告怎么写吗?下面是小编整理的教师职业体验社会实践报告,欢迎阅读,希望大家能够喜欢。教师职业体验社会实践报告篇1作为一名大学生,最终是要走出校园,走入社会的。参加社会实践活动...
-
社会实践心得汇总(12篇)
有了一些收获以后,心得体会是很好的记录方式,这样能够培养人思考的习惯。那么心得体会到底应该怎么写呢?以下是小编为大家收集的社会实践心得,欢迎阅读与收藏。社会实践心得篇1大学生社会实践是引导我们学生走出校门,走向社会,接触社会,了解社会,投身社会的良好形式。...
-
国中生读后感
当细细地品读完一本名著后,相信你一定有很多值得分享的收获,此时需要认真思考读后感如何写了哦。那么你会写读后感吗?下面是小编整理的国中生读后感,欢迎阅读与收藏。国中生读后感1读书,能让人学到许多知识,让人明白一些人生哲理。我读过一篇文章,叫《钓鱼的启示》,这...