史蒂夫 喬布斯語錄

他的成就和人格魅力影響了一代人和整個世界，他就是擁有夢幻般傳奇經歷的蘋果電腦公司的創始人斯蒂夫·喬布斯。這個個人電腦領域的夢想家引領並改變了整個計算機硬件和軟件產業。

這個精力充沛魅力無限的傢伙同時也是一個很會鼓動人心的激勵大師，甚至在他的平常對話中，經典的語句也常常脱口而出。這裏摘取了一些他的經典語錄，希望這些喬氏語錄對你有所幫助：

1. Innovation distinguishes between a leader and a follower。

領袖和跟風者的區別就在於創新。

Innovation has no limits. The only limit is your imagination. It's time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do businewith. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not an option here. Start innovating now!

創新無極限!只要敢想，沒有什麼不可能，立即跳出思維的框框吧。如果你正處於一個上升的朝陽行業，那麼嘗試去尋找更有效的解決方案：更招消費者喜愛、更簡潔的商業模式。如果你處於一個日漸萎縮的行業，那麼趕緊在自己變得跟不上時代之前抽身而出，去換個工作或者轉換行業。不要拖延，立刻開始創新!

2. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected。

成為卓越的代名詞，很多人並不能適合需要傑出素質的環境。

There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult - simply decide right now to give it your best shot - and you will be amazed with what life gives you back。

成功沒有捷徑。你必須把卓越轉變成你身上的一個特質。最大限度地發揮你的天賦、才能、技巧，把其他所有人甩在你後面。高標準嚴格自己，把注意力集中在那些將會改變一切的細節上。變得卓越並不艱難——從現在開始儘自己最大能力去做——你會發現生活將給你驚人的回報。

3. The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it。

成就一番偉業的唯一途徑就是熱愛自己的事業。如果你還沒能找到讓自己熱愛的事業，繼續尋找，不要放棄。跟隨自己的心，總有一天你會找到的。

I've got it down to four words: "Do what you love." Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is 'no', keep looking, you'll know when you find it。

“我把這段話濃縮為：“做我所愛”。去尋找一個能給你的'生命帶來意義、價值和讓你感覺充實的事業。擁有使命感和目標感才能給生命帶來意義、價值和充實。這不僅對你的健康和壽命有益處，而且即使在你處於困境的時候你也會感覺良好。在每週一的早上，你能不能利索的爬起來並且對工作日充滿期待?如果不能，那麼你得重新去尋找。你會感覺得到你是不是真的找到了。

4. You know, we don't grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved... I mean, we're constantly taking things. It's a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge。

並不是每個人都需要種植自己的糧食，也不是每個人都需要做自己穿的衣服，我們説着別人發明的語言，使用別人發明的數學……我們一直在使用別人的成果。使用人類的已有經驗和知識來進行發明創造是一件很了不起的事情。”

Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You'll find it gives more meaning to your life and it's a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don't preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don't be shy about setting an example, and use opportunities that arise to let others know what you are doing。

帶着責任感生活，嘗試為這個世界帶來點有意義的事情，為更高尚的事情做點貢獻。這樣你會發現生活更加有意義，生命不再枯燥。需要我們去做的事情很多。告訴其 他人你的計劃，不要鼓吹，也不要自以為是，更不能盲目狂熱，那樣只會把人們嚇跑，當然，你也不要害怕成為榜樣，要抓住出頭的機會讓人們知道你的所作所為。

5. There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind。

佛教中有一句話：初學者的心態;擁有初學者的心態是件了不起的事情。

It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner's mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Think of beginner's mind as the mind that faces life like a small child, full of curiosity and wonder and amazement。

不要迷惑於表象而要洞察事務的本質，初學者的心態是行動派的禪宗。所謂初學者的心態是指，不要無端猜測、不要期望、不要武斷也不要偏見。初學者的心態正如一個新生兒面對這個世界一樣，永遠充滿好奇、求知慾、讚歎。

6. We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on。

我們認為看電視的時候，人的大腦基本停止工作，打開電腦的時候，大腦才開始運轉。

Reams of academic studies over the decades have amply confirmed television's pernicious mental and moral influences. And most TV watchers know that their habit is mind-numbing and wasteful, but still spend most of their time in front of that box. So turn your TV off and save some brain cells. But be cautious, you can turn your brain off by using a computer also. Try and have an intelligent conversation with someone who plays first person shooters for eight hours a day. Or auto race games, or role-playing games。

過去十年中，大量的理論研究表明，電視對人的精神和心智是有害的。大多數電視觀眾都知道這個壞習慣會浪費時間並且使大腦變得遲鈍，但是他們還是選擇呆在電視機前面。關掉電視吧，給自己省點腦細胞。還有，電腦也會讓你的大腦秀逗，不信的話你去跟那些一天花8小時玩第一視角設計遊戲、汽車拉力遊戲、角色扮演遊戲的人聊聊看，你也會得出這個結論的。

7. I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building。

我是我所知道的唯一一個在一年中失去2.5億美元的人……這對我的成長很有幫助。

Don't equate ma-ki-ng mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeleinadequacy. Never ma-ki-ng a mistake means never living life to the full。

範錯誤不等於錯誤。從來沒有哪個成功的人沒有失敗過或者犯過錯誤，相反，成功的人都是犯了錯誤之後，做出改正，然後下次就不會再錯了，他們把錯誤當成一個警告而不是萬劫不復的失敗。從不犯錯意味着從來沒有真正活過。